Leonard's: More Merchandise For Less Money
Item
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Title
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Leonard's: More Merchandise For Less Money
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Description
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This is an advertisement for Fort Worth's Leonard's Shoes from the Skiff in 1943. The advertisement is an example of the contradicting ideologies about women during WWII. Leonard's tried to appeal to the feminine women, suggesting that beauty and femininity means comfort and acceptance by men.
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Creator
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TCU Skiff
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Source
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"Leonard's: More Merchandise for Less Money," Advertisement, The Skiff, October 15, 1943, Special Collections, Mary Couts Burnett Library, TCU.
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Date
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October 15, 1943
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Format
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JPEG
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Subject
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Advertisement
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TCU
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Women
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WWII
