Marketing and Branding
Mrs. Baird's products from the 1980s
These ration book holders were distributed in World War II.
Promotional tie Vernon Baird and Vice President of Advertising Morris Walker, reviewing the design for “Our Best for You” neckties.
Well-worn Mrs. Baird's book cover promoted bread and jam as the ideal after-school snack.
The company tried many innovative marketing ideas, and their branding was highly successful. Mrs. Baird's bread is a well-known staple in many Texas kitchens and beyond.